SES and Broadcasting Center Europe (BCE) Partner to Broadcast Asteroid Day 2019 Globally in HD

The month-long broadcast will enable a conversation about space and
asteroids

LUXEMBOURG–(BUSINESS WIRE)–Viewers around the world will receive a month of programming in
celebration of Asteroid Day, the official United Nations day of
education and awareness about asteroids, thanks to a partnership between
SES and BCE. The broadcast will feature pre-recorded and live High
Definition (HD) content from Asteroid Day’s global programmes and events
throughout June 2019, building to June 30 with coverage of over 2,000
events occurring in 190 countries.


As partners in the Asteroid Day initiative SES and BCE have teamed up to
bring a month-long global broadcast of the related events to audiences
around the world. BCE will produce the 6 hour live production out of
Cercle Cité in Luxembourg city and provide all the playout services from
its media centre in RTL City, for HD distribution over satellite as well
as IP networks. The online distribution will be taken care of using
BCE’s Freecaster Live Streaming solution, which will enable both live
and VOD viewing on social networks and websites. For the satellite
distribution, SES will broadcast the programming on five satellites to
create a truly global footprint for Asteroid Day, a testament to the
reach of SES. In Europe, Africa, and Asia the programming will be
delivered Free-to-Air via satellite to Direct-to-Home (DTH) viewers,
while in Latin and North America it will be integrated into the packages
of multichannel video programming distributors (MVPDs) via satellite.

The programming will culminate on 28 June with Asteroid
Day LIVE
, a 24-hour live broadcast produced by
Asteroid Day and sponsored by SES, BCE and the Government of Luxembourg.
The marathon show will be hosted by prominent journalists from the BBC
and CNN, who will be joined in studio and around the world by renowned
astronauts, expert scientists, technologists, and researchers in
planetary science.

“Luxembourg is home to a space industry and satellite telecoms
infrastructure connecting Europe and the world,” said Marc Serres, CEO
of the Luxembourg Space Agency. “The expertise and valuable support of
leading companies such as SES and BCE play a key role in making Asteroid
Day an international success and enable all of us to have a truly global
conversation about space and asteroids.”

“BCE thrives with innovation and technology,” said Xavier Thillen, Head
of Digital Media Operations at BCE. “Information is in our roots; we
believe that instructing the world about asteroids has become an
imperative. To do so, we are enthusiastic to use our state-of-the-art
IP-based playout centre to broadcast this planetary event and reach the
world with SES satellites fleet.”

“At SES, we value technology as a tool to positively impact and
transform lives,” said Ruy Pinto, SES Chief Technology Officer. “We are
proud to be a partner in this global awareness campaign to learn about
asteroids, both the impact hazards they may pose and the resources they
may one day yield. By leveraging multiple satellites, we are using the
power of our global reach to deliver this important programming to
millions of TV homes.”

View
the full schedule

Worldwide audience can receive our dedicated satellite TV channel or
stream our broadcast.

How
to watch the TV broadcast

About SES

SES is the world’s leading satellite operator with over 70 satellites in
two different orbits, Geostationary Orbit (GEO) and Medium Earth Orbit
(MEO). It provides a diverse range of customers with global video
distribution and data connectivity services through two business units:
SES Video and SES Networks. SES Video reaches over 355 million TV homes,
through Direct-to-Home (DTH) platforms and cable, terrestrial, and IPTV
networks globally. The SES Video portfolio includes MX1, a leading media
service provider offering a full suite of innovative services for both
linear and digital distribution, and the ASTRA satellite system, which
has the largest DTH television reach in Europe. SES Networks provides
global managed data services, connecting people in a variety of sectors
including telecommunications, maritime, aeronautical, and energy, as
well as governments and institutions across the world. The SES Networks
portfolio includes GovSat, a 50/50 public-private partnership between
SES and the Luxembourg government, and O3b, the only non-geostationary
system delivering fibre-like broadband services today. Further
information is available at: www.ses.com

About Broadcasting Centre Europe (BCE)

Broadcasting Center Europe (BCE) is a European leader in media services,
system integration and software development in the areas of television,
radio, production and postproduction, telecommunication and IT. With its
extensive experience on the media market, our team provides high-quality
services and will always find the solution that matches your project and
budget. With more than 200 highly qualified and motivated people, BCE
serves about 400 clients in various sectors, such as TV channels, radio
stations, film distributors, producers, advertising companies,
telecommunications operators and public services. www.bce.lu

About Luxembourg Space Agency (LSA)

Established in 2018 with the goal of developing the national space
sector, the Luxembourg Space Agency fosters new and existing companies,
develops human resources, facilitates access to funding and provides
support for academic research. The agency implements the national space
economic development strategy, manages national space research and
development programs, and leads the SpaceResources.lu initiative. The
LSA also represents Luxembourg within the European Space Agency, as well
as the space related programs of the European Union and the United
Nations.

About Asteroid Day

Asteroid Day was co-founded in 2014 by the Asteroid Foundation, a
nonprofit organization led by Dr. Brian May, astrophysicist and lead
guitarist of QUEEN, Danica Remy, President of B612 Foundation, Rusty
Schweickart, Apollo 9 Astronaut, and filmmaker Grig Richters. Asteroid
Day events are held on 30 June each year to mark the anniversary of the
1908 Tunguska impact.

Asteroid Day was sanctioned by the United Nations in 2016, as a “global
day of education to raise awareness about asteroids.” Asteroid Day is an
educational program about asteroids/space – their role in the formation
of our universe, how we can use their resources, how asteroids can pave
the way for future exploration and how we can protect our planet from
asteroid impacts.

MEDIA KIT, including quotes from supporters and partners, photos,
video, and BROLL, are available in the Asteroid
Day Newsroom

Join the Asteroid Day conversation:
@asteroidday
@SES_satellites
@BCE_Lux
#AsteroidDay,
#AsteroidDayLive
Facebook
YouTube

Contacts

Francesca De Florio
SES Corporate Communications
Tel. +352 710
725 500
francesca.deflorio@ses.com

Laurent Seve
BCE Marketing
Tel. +352 24 80 7111
laurent_seve@bce.lu

Lynn Robbroeckx
LSA Communication
Tel: +352 621 325 604
lynn.robbroeckx@space-agency.lu

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