TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and Advertising Industries to Viewers Across the Entertainment Ecosystem

TV Viewership Data Incorporates Kantar, Drawbridge Data, and Premium
Demographic Attributes to Deliver Robust Partner-Agnostic Solutions to
Market

SAN JOSE, Calif.–(BUSINESS WIRE)–TiVo
Corporation
(NASDAQ: TIVO), a global leader in entertainment
technology and audience insights, today announced that its TV Viewership
Data product is being expanded to include Kantar ad occurrences,
Drawbridge’s Identity Graph and premium demographic attributes; giving
TiVo customers an expanded data offering with more flexibility to meet
the ever-changing needs of the market.

The availability of premium demographic attributes through TiVo’s
relationship with best-in-class partners enables advertisers to
supplement anonymous household viewership data with additional insights
around demographics, consumer preferences and behaviors, providing
contextual audience insights that better connect advertisers with
relevant target audiences.

The Kantar ad data enables customers to now know both the programming
viewership as well as the advertising viewership across millions of US
households.

The Drawbridge Identity Graph enables customers to link viewership data
with associated mobile ad identifiers, extending the reach and
measurement of advertisements and marketing across pay-TV, OTT, and
digital platforms.

“Household-level TV data is becoming more attractive as the advertising
and media industries look to connect consumer touchpoints across
screens, platforms, and campaigns across the TV ecosystem,” said Ben
Maughan, VP business development and data product management, TiVo.
“TiVo’s unique TV Viewership Data has been a leading innovator in the
space and is constantly evolving into a more robust offering.”

“Marketers rely on Kantar’s industry-leading ad intelligence data to
track competitive activity in their sector. By connecting with TiVo TV
Viewership Data, we can give our customers a holistic view of what
messages consumers are receiving,” says Vik Sharma, SVP for media and
tech at Kantar. “We’re excited to continue providing clients with ad
exposure data on a set-top-box level through our arrangement with TiVo.”

“TV’s power as an awareness channel is clear, but it’s long been missing
the component of identity,” said Jon DeGennaro, VP of enterprise
partnerships at drawbridge. “There’s no reason why TV can’t be as
targetable and measurable as other platforms and give marketers the
ability to reach and report on viewership, engagement, and conversion
across the entire cross-channel consumer journey. Bringing identity to
TV does just that. We’re excited to be partnering with TiVo to enable
these crucial tools.”

With these integrations, TiVo solidifies its role as an innovator in the
TV data landscape and continues to deliver improved viewership data
products that are partner-agnostic and consistent with the transforming
industry.

About TiVo

TiVo Corporation (NASDAQ: TIVO) is a global leader in entertainment
technology and audience insights. From the interactive program guide to
the DVR, TiVo delivers innovative products and licensable technologies
that revolutionize how people find content across a changing media
landscape. TiVo enables the world’s leading media and entertainment
providers to deliver the ultimate entertainment experience. Explore the
next generation of entertainment at business.tivo.com
or follow us on Twitter @tivoforbusiness.

Caution Concerning Forward-Looking Statements

This press release contains forward-looking statements. Readers are
cautioned that such forward-looking statements involve risks and
uncertainties that could cause actual events or our actual results to
differ materially from those expressed in any such forward-looking
statements. Readers are directed to TiVo’s periodic and other reports
filed with the Securities and Exchange Commission (SEC) for a
description of such risks and uncertainties. TiVo undertakes no
obligation to update any forward-looking statements.

TiVo and the TiVo logo are registered trademarks of TiVo Corporation
and its subsidiaries worldwide.

Contacts

Lerin O’Neill
TiVo
+1 (408) 562-8455
Lerin.ONeill@tivo.com

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