H Code and Radio Mitre SA Announce Exclusive Partnership to Reach U.S. Hispanic Market

LOS ANGELES–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Advertising?src=hash” target=”_blank”gt;#Advertisinglt;/agt;–H
Code
, the undisputed leader in digital advertising for the U.S.
Hispanic market, signed an exclusive deal with Radio
Mitre SA
, the leading broadcast radio company in Argentina.

The partnership between the two companies gives H Code exclusive access
to 100 percent of all digital ad inventory for Radio Mitre’s digital
platforms in exchange for monetizing Radio Mitre’s U.S. traffic. CEO and
Founder of H Code Parker Morse stated: “We are delighted to partner with
one of Argentina’s top broadcast media companies, which includes one of
the most-listened-to radio stations in Argentina. H Code is determined
to reach U.S. Hispanics from all countries of origin through publishers
and across the mediums that matter the most to them.”

Radio Mitre is known for covering the latest in Argentine news,
entertainment, music, and lifestyle through its digital network. Rubén
Corda, CEO of Radio Mitre, stated: “Through our collaboration with H
Code, we hope to maximize the potential of the ad inventory on our
digital platforms and place top brands on our sites that are relevant to
a U.S. audience to maintain an authentic digital content experience.”

H Code continues to partner with leading publishers from Latin America
to be a genuine, reliable voice in the U.S. Hispanic digital space. This
news follows other exclusive partnerships with media companies such as
AmericaTV, Artear, and Metro LATAM across broadcasting, journalism,
entertainment, and more.

About H Code

Founded in 2015, H Code is the leading digital advertising platform
reaching U.S. Hispanic consumers at scale. The company was formed to
better connect brands and advertisers with U.S. Hispanics online. It
reaches this niche audience by bringing together targetable data, the
right inventory, and impactful creative. Through H Code’s platform,
brands can more effectively reach Hispanics than with any other
organization in the Hispanic market. Key clients include Disney
Theatrical, Toyota, Walmart, Delta Air Lines, Chase, Kaiser Permanente,
Clorox, Verizon, USPS, and more.

About Radio Mitre SA

Radio Mitre SA is owned by the renowned Grupo Clarín and operates two of
the leading broadcast radio stations in Argentina: Radio Mitre AM 790
and La 100 FM. With 90 years of experience, Radio Mitre gathers the most
recognized journalists locally and internationally. La 100 considered as
a point of reference for the music and entertainment industry has the
foremost hosts from radio and TV. Radio Mitre and La 100 are both a part
of Cienradios universe, a multi-platform network that connects with its
audience through their customized tastes and interests with more than 20
thematic and journalistic sites. As a leading media company, Radio Mitre
SA produces and delivers innovative content through its multiple
platforms and has consolidated the convergence between traditional media
and the digital ecosystem, creating 24×7 audiences.

Contacts

For H Code
Jess Germain
jess@hcodemedia.com

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