NEW YORK–(BUSINESS WIRE)–FOX News has named Viant Technology’s Jeff Collins as Executive Vice
President of Advertising Sales, announced Marianne Gambelli, President
of Advertising Sales for Fox Corporation. Starting today, Collins will
oversee advertising sales for all of FOX News Media including, FOX News
Channel, FOX Business Network and FOX News Digital. The position was
previously held by Gambelli, who transitioned to head of ad sales for
the network’s parent company last fall.
In making the announcement, Gambelli said, “Jeff’s proven track record
in identifying new revenue streams and implementing strategic
partnerships will add depth and innovation to our sales team. We look
forward to welcoming him to FOX News as we further expand our business
beyond traditional platforms.”
Collins added, “I am beyond thrilled to join FOX News. It’s the
opportunity of a lifetime to work on such a dynamic and powerful brand
and I look forward to pairing my expertise across linear and digital
platforms with the network’s incredibly loyal audience.”
As Chief Revenue Office for Viant Technology, Collins oversaw all
revenue for the company and its subsidiaries including, Specific Media,
Vindico, Myspace and Xumo. In this capacity, Collins drove the company’s
ad tech expansion, including overseeing the 2017 acquisition of mobile
ad company Aldelphic and ushered in a massive digital innovation across
demand side platforms (DSPs). Additionally, in 2016, Collins helped
manage the integration of Viant into the Time Inc. business following
their acquisition of the company.
As part of Viant’s senior leadership team, Collins managed a global
sales team of 120 across 12 domestic and international offices. He
oversaw all business and sales efforts throughout the organization,
including managing an operating budget in excess of $40 million. After
joining Viant in 2014, Collins was responsible for developing key
digital marketing and emerging media strategies, which resulted in the
company repeatedly exceeding revenue targets.
Previously, Collins spent 18 years with Turner Broadcasting where he
held sales and leadership positions across many of the Time Warner
brands. As Senior Vice President of Sales and Marketing, he oversaw all
east coast sales representing 70 percent of the revenue across the CNN
properties including, CNN, HLN, CNN Airport and CNN Digital. Throughout
his tenure with the organization, Collins drove sales and marketing
innovation across all of CNN’s core brands, resulting in key
partnerships, sponsorships and promotions. Under his guidance, the
networks repeatedly exceeded sales expectations while managing a budget
of more than $15 million. Additionally, Collins created and oversaw the
strategic positioning of CNN and HLN during the Upfront season and
throughout the scatter market, and managed the stewardship of senior
level client and agency relationships.
A graduate of the University of Delaware with a degree in political
science and minor in economics, Collins began his career with CNN as a
sales assistant in 1996.
FOX News Media operates the FOX News Channel (FNC), FOX Business Network
(FBN), FOX News Digital, FOX News Radio, FOX News Headlines 24/7, FOX
News podcasts and the digital streaming subscription service FOX Nation.
A top five-cable network, FNC has been the most watched television news
channel 17 consecutive years, while FBN has ranked as the number one
business channel for the past two years. Owned by FOX Corporation, FOX
News Media reaches 200 million people each month.
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