Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers

New Integration Allows Hearst to Maximize Premium Content Advantage
Through FreeWheel Technology and Marketplace Partnership

Supports Hearst Television’s Hearst Anyscreen OTT Solution and
Overarching “TV as a Platform” Objectives

NEW YORK–(BUSINESS WIRE)–Today, Hearst Television, a subsidiary of Hearst, and FreeWheel, A
Comcast Company (Nasdaq: CMCSA), announced that they have partnered to
offer a scalable, premium over-the-top (OTT) video solution to
advertisers. Hearst Anyscreen, Hearst Television’s OTT advertising
product, will use FreeWheel’s Monetization and Revenue Management (MRM)
platform to enhance and expand access to premium OTT video inventory.
This will allow Hearst Television to improve the scale and transparency
of the inventory available on its owned properties and to augment OTT
advertising campaigns with additional inventory sources within the
FreeWheel marketplace.


“Keeping pace with the expectations of the marketplace, we are
constantly evolving and improving Hearst Anyscreen to the highest
standards of inventory quality and reporting transparency,” said Adam
Noble, Hearst Television’s Director of Ad Products. “Our integration
with FreeWheel enables an improved connection to premium inventory from
natural partners such as A+E Networks, and opens up additional
supply from preferred partners while maintaining the same high
standard of quality and compliance that we have always offered our
clients.”

“Consumers have unlimited options when consuming content. Consequently,
for advertisers, ensuring that their marketing projects are adjacent to
content that delivers high-level engagement has grown in importance,”
said Jason DeMarco, Vice President, Programmatic & Audience Solutions at
A+E Networks. “A+E Networks, together with Hearst Television and
Freewheel, are offering an advertising experience that combines
best-in-class content, white glove sales and top-quality technology to
create a premium advertising opportunity.”

FreeWheel has been a leading voice for the development of a unified TV
platform, focused on developing technologies that facilitate unification
within the industry across a number of different fronts spanning data,
measurement, cross-screen audience delivery and linear enablement.

“Our work with Hearst fits perfectly with our overall objective of
allowing television to operate with the ease of a platform, while
delivering targeted audiences at scale,” said James Rooke, General
Manager, FreeWheel Publishers. “In this case, we’re thrilled to be
helping to ensure that local advertisers can use TV and video to meet
their specific marketing objectives.”

Rooke also noted that this is the first step designed to enhance the
value of local broadcast inventory. Next stages will focus on the
co-development of initiatives to further the unification of digital
video and linear TV inventory, an area of focus for both companies.

About FreeWheel

FreeWheel, A Comcast Company, empowers all segments of The New TV
Ecosystem. We are structured to provide the full breadth of solutions
the advertising industry needs to achieve their goals. We provide the
technology, data enablement and convergent marketplaces required to
ensure buyers and sellers can transact across all screens, across all
data types, and all sales channels, in order to ensure the ultimate goal
– results for marketers.

With offices in New York, San Francisco, Chicago, London, Paris, Beijing
and across the globe, FreeWheel, A Comcast Company, stands to advocate
for the entire industry through the FreeWheel Council for Premium Video.
For more information, please visit www.freewheel.tv,
and follow us on Twitter and LinkedIn.

About Hearst Television

Hearst
Television
owns and operates television and radio stations serving
26 media markets across 39 states reaching over 21 million U.S.
television households. Through its partnership with nearly all of the
major networks, Hearst Television distributes national content over
nearly 70 video channels including programming from ABC, NBC, CBS, CW,
MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders
in Baltimore news/talk and rock music listenership. Hearst Television is
recognized as one of the industry’s premier companies and has been
honored with numerous awards for distinguished journalism, industry
innovation, and community service. Hearst Television is a wholly owned
subsidiary of Hearst.

About A+E Networks

A+E Networks® is a global content company comprised of some
of the most popular and culturally relevant brands in media including A&E®,
Lifetime®, HISTORY®, Lifetime Movies, FYI™,
VICELAND®, Blaze™ and Crime+Investigation®. A+E
Networks’ portfolio extends across platforms and genres, with a
long-form production division, A+E Studios™; film division, A&E
IndieFilms®; long-form unscripted production unit, A+E
Originals™; and A+E Digital®, encompassing watch apps, games
and SVOD initiatives including Lifetime Movie Club and HISTORY Vault.
A+E Networks’ channels and branded programming reach more than 335
million households in over 200 territories in 42 languages. A+E Networks
has offices in the United States, the United Kingdom, Germany, Italy,
Japan, Korea and Singapore. A+E Networks is a joint venture of
Disney-ABC Television Group and Hearst. Follow us on Twitter at
twitter.com/aenetworks and Facebook at facebook.com/AENetworks

Contacts

FreeWheel:
Elaine Wong, 929-388-9098
elaine_wong@comcast.com

Hearst Television:
Tom Campo, 646-202-2557
Tom@CampoCommunications.com

A+E Networks:
Mead Rust, 212-551-1534
mead.rust@aenetworks.com

error: Content is protected !!